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Haven

Design
Development
2025
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Haven is a Y Combinator-backed startup building AI-powered property management tools. I transformed their branding and web presence from outdated to polished, helping them compete in a crowded market.

The problem

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Haven's old design

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Haven had a strong product but weak visual identity. Their existing website had:

  • - Poor branding that didn't match their ambition
  • - Dated design that hurt credibility with investors and customers
  • - Slow load times from unoptimized animations
  • - No clear visual hierarchy

    • The Solution

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    I led a complete redesign starting with brand foundations and extending through web development. The goal was to make Haven feel modern, trustworthy, and technically sophisticated.

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    Design Process:

    • - Conducted stakeholder interviews to understand brand positioning
    • - Created new visual identity with refined color palette and typography
    • - Designed high-fidelity mockups in Figma with animation specs
      • - Use motion tools like rive and jitter for performant animations
    • - Iterated based on client feedback throughout
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    Development:

    • - Built in Webflow for client editability
    • - Implemented smooth animations (initially Rive/Lottie, but performance issues)
    • - Optimized animation approach for fast load times
    • - Ensured mobile responsiveness across devices

    Results:

    - Improved performance: Maintained engaging animations without sacrificing speed‍

    - Elevated brand perception: Site now matches product quality

    1. - Delivered full design system for future scalability
    2. ‍
    Project Description
    the problem
    The solution
    Results